Introduction

Our ad server project is a decentralized solution for serving ads that leverages blockchain technology to improve the efficiency, transparency, and security of digital advertising. Our project is designed to address the limitations of traditional, centralized ad-serving models, which can be slow, unreliable, and subject to fraud.

Architecture

Our ad server project consists of several components, including

Advertisers

Advertisers create ads and subscribe to publishers availble on the platform then submit them to the ad server for distribution.

Publishers

Publishers display the ads on their websites and receive payment for ad impressions or clicks.

Decentralized Ad Server

The decentralized ad server is built on a blockchain, where advertisers can submit ads and can select on which Websites to display.
The ad server uses smart contracts to ensure that ads are delivered to the intended audience, and payments are made accurately and transparently. Each ad is an NFT and is assigned a unique identifier, which is used to track its performance and ensure that advertisers receive the appropriate payment for their ads.

Technical Details

Our ad server is built using the Ethereum blockchain and uses the following tools and technologies

Solidity

A programming language used to write smart contracts on the Ethereum blockchain.

Hardhat

A development framework for building decentralized applications on the Ethereum network.

Polygon

Polygon is a Layer 2 scaling solution for Ethereum, which we have integrated into our ad-server project. By leveraging Polygon, we can significantly reduce the transaction fees and latency associated with using the Ethereum blockchain for our ad-server transactions. With Polygon, we can execute smart contracts faster and at a much lower cost, which is critical for processing a large number of ad impressions and payments in real-time. We have built our ad server on the Polygon network to take advantage of its scalabi

IPFS

A distributed file system used to store ad content and other data. When an advertiser creates an ad, they upload the ad content to IPFS and submit it to the ad server contract on the Ethereum blockchain. Publishers can then access the ad content and display it on their websites. Each ad impression or click is recorded on the blockchain, and the corresponding payment is made automatically.

Arcana

Arcana is a decentralized wallet that we have integrated into our ad-server project. Users can securely store their cryptocurrency and other digital assets in Arcana, which is built on a blockchain to ensure transparency and security.

The Graph Protocol

The Graph Protocol is a decentralized indexing and query system for blockchain data, which we have integrated into our ad-server project. By leveraging the Graph Protocol, we can efficiently store and query data related to ad impressions, clicks, and payments on the blockchain.

Benefits

Our ad server project provides several benefits over traditional ad-serving models, including

Decentralization

The ad server is decentralized, meaning that there is no single point of failure and the system is resistant to fraud and manipulation.

Efficiency

Advertisers can easily track the performance of their ads, and publishers can receive payment quickly and transparently.

Transparency

The blockchain provides a transparent record of all ad impressions and payments, ensuring accountability and reducing the risk of fraud.

Privacy

Users can have full control over their data and privacy, with no need to share personal information with centralized ad-serving platforms.

Conclusion

Our decentralized ad server project is an innovative solution that has the potential to disrupt the traditional ad-serving industry and create a more fair and equitable digital advertising ecosystem. By leveraging blockchain technology, we can create a more efficient, transparent, and secure way to serve ads on the internet.